Get the Facts, Not the Fear

Confused by claims about chemicals in your everyday products?

Furphies helps you separate fact from fiction with science-based information you can trust.

Is there lead in lipstick? Do sunscreens pose a health risk? And what does 'chemical free' or 'natural' really mean?

There you are, gripped in the throes of a decision in the supermarket aisle. Or poised to click on that online item. You have all power—the power to decide where your money goes, on what product enters your home.

You really care about what you buy. You are a label reader. And your mind is open—you are not swayed by every rumour and internet myth.

You definitely don’t want to get thrown by a furphy. Or to unknowingly propagate one! ‘I heard that…’ ‘I’m not sure it’s safe’ ‘Avoid that ingredient!’

But you also need reassurance, or to dive into the evidence for yourself.

What is Furphies?

Furphies is for everyone who knows that the internet, and especially social media, can be a haven for misinformation and disinformation.

We look at popular claims about everyday products and check what the science really says.

Our goal is to give you reliable, balanced and transparent information, free from fear or marketing spin.

Furphy

[ fur-fee ]
Noun, Australian slang

a rumour or fictitious story

Take the power back!

The internet can be a breeding ground for myths and misinformation — especially when it comes to chemicals and safety.

Furphies helps you take back control by showing you the evidence, clearly explained and backed by credible scientific sources.

Whether you’re a clean-beauty fan, a label-reader, or simply curious, Furphies is here to support your journey from confusion to confidence.

But… can you believe Furphies?

Why should you even consider it?

This is the voice of industry, after all—the very industry trying to sell you these products. Read Who's behind Furphies & why should you trust it? and decide for yourself.

You might also like to read What's chemophobia – and why does it matter?