General Issues

If you can’t pronounce it, it must be bad for you?

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What's the myth?

Some people say that if you can't pronounce the ingredient list on a product, you shouldn't use the product.

Not true. And not a helpful rule of thumb.

Just because a chemical has a long or unfamiliar name doesn’t make it dangerous. Every substance has a scientific name—like ascorbic acid (vitamin C) or dihydrogen monoxide (water).

Scientific names help us be precise, not scary. So that everyone is ‘speaking the same language’.

Learn more below!

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What are the facts?

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The bottom line?

Yep, some chemical names are hard to pronounce, so why not limber up your tongue—next time you’re taking a shower, practice reading your shampoo bottle!
And, instead of focusing on pronunciation, focus on evidence: how is the substance used, in what amount, and what does the science say about its safety? Australia's regulatory system is there to monitor the science and keep us safe.